- Consumers are looking for healthy alternatives in whipped dough products and products with a claim to health. lowsugar have increased by 15% annually.
- At Alifarma we have a flavouring solution that achieves reductions of up to 30% of added sugars in recipes in whipped dough products without compromising taste, structure and organoleptic profile.
The interest in healthy lifestyles is becoming increasingly important in society. We are looking for better food options, we are incorporating exercise into our daily routine and we have a greater interest in the origin of food and its impact on the environment. All of this means that consumers are looking for healthy alternatives to what they are used to when it comes to cakes, muffins and other whipped dough products. On Alifarma we have a solution to reduce the sugar in this range of products without compromising the taste, structure and organoleptic profile - read on to find out more!
According to the World Health Organisation (WHO), eating a healthy diet throughout life helps prevent malnutrition, as well as various non-communicable diseases and disorders. However, changing lifestyles in recent decades have led to increased consumption of high-calorie foods, fats, free sugars and salt to the detriment of fruit, vegetables and fibre. A trend that is changing, especially in the wake of the pandemic. In fact, according to a study by the DYM Institute with WIN International19% of Spaniards went on a diet during the pandemic and 30% counted calories. Data from its annual survey shows that more than half of the world's population (54%) is concerned about living a healthy lifestyle. 43% read labels or nutrition information on the products they consume, 37% reduced their consumption of packaged foods, 41% eat less fast food and 38% have cut down on sweets. In addition, 19% of respondents include more low-sugar and low-fat products in their daily diet.
The trend lowsugar
Added sugar is the main source of empty calories in the diet and is linked to overweight and obesity. It is also associated with an increased risk of tooth decay, diabetes and heart disease. In this regard, the World Health Organisation (WHO) recommends a reduction to below 5% of total calorie intake to produce additional health benefits.
Today, consumers are looking for healthy alternatives in cakes, muffins and other whipped dough products. In fact, according to Innova Market Insights, the products with a claim of lowsugar have increased by 15% annually. On Alifarma we have a solution to reduce sugar in whipped dough products such as muffins and sponge cakes, without compromising taste, structure or organoleptic profile.
Sugar does not only bring sweetness
Beyond sweetness, sugar plays an essential role in the whole product processing; from the machinability of the dough, to the definition of the texture, sponginess, mouthfeel and colour shade obtained after baking. The flavouring solution that we propose from Alifarma allows:
- Reduce the amount of added sugars in biscuits and muffins and other batter products by up to 30 %.
- Masking off-notes and balancing discordant notes such as those that may appear in developments where some kind of sweetener has been used.
It is a natural flavouring that enhances the intrinsic sweetness of the sugars present and with which we will obtain a product with the same properties, healthier and more natural. lowsugar.
Clean labelling
According to data from market research company FMCG, 80% of Spaniards are trying to limit or reduce sugar consumption and 63% are willing to pay more for healthy food.
The growth in demand for healthier products has led to more and more brands developing products lowsugar. The solution we offer from Alifarma is labelled as a natural flavouring, without the addition of artificial sweeteners, thus helping to improve the nutritional profile of the product and to be reflected in the NUTRI SCORE.
At Alifarma we work with different alternative or complementary solutions to sweeteners that could improve your original formula. If you are interested in developing or improving whipped dough products with less sugars and healthier products, contact with our team and we will advise you on everything you need.
References attached images:
IMAGE 1 CUPCAKE: PEXELS https://www.pexels.com/es-es/foto/persona-sosteniendo-cupcake-de-chocolate-con-cobertura-de-cereza-724022/